Local Business Internet Marketing: How An Offline Business Can Benefit

If you own a small business and are not promoting it on the Internet you are missing out on valuable exposure. Today local business Internet marketing is beating off-line marketing because of many reasons.

Let’s talk about a few benefits you will receive when you promote your small business online.

1. Save money. It is considerably less expensive to promote on the Internet than it is to promote with off-line marketing.

The days of wasting thousands of dollars on Yellow Pages ads that no one looks at are over. You can promote on the Internet for a few hundred dollars a month and receive many years of benefits from doing it.

2. More effective lead generation. The best way to market a local business online is to promote a landing page.

This is strictly a website that is designed to get your visitors name and email address for future follow up. You will need to set up an account with an auto-responder which runs about $20 a month.

Because every website visitor that comes to your site leaves you want to get as many names and email addresses as you possibly can. This way you can contact them at any time to update them on what is going on in your company, new product announcements, sales you are running, and so on.

3. Faster response time. When you run a yellow page ad you are locked into it for one year. When you promote on the Internet you can make changes and have instant response time.

You can change your website, add fresh content to a blog, promote splash pages, and so on. You can also develop mobile websites around specific products so people searching for things your business provides can quickly find you.

4. Compliment your offline marketing. It is understandable that you will continue to do some forms of marketing offline.

However, you can use your Internet marketing strategies to complement the marketing you are currently doing. For example, if you are running a direct-mail campaign you can send your visitors to a landing page where they can receive something of value for free.

Using this approach you can capture contact information for future follow-up as opposed to a direct mail piece that would just be thrown away.

If you like this article, click the link below to find out the TOP 6 things you can do to promote your business online.